ICON – Further Information
Transforming Parenting Support with Simple, Evidence-Based Solutions
The ICON Programme, developed by Dr. Suzanne Smith, emerged from her Winston Churchill Memorial Trust Travel Fellowship, where she studied effective interventions to prevent Abusive Head Trauma (AHT). Focused on addressing the root cause of shaken baby syndrome—caregivers losing control in response to prolonged infant crying—the programme provides evidence-based tools and strategies to prevent these tragic outcomes.
Partner with Harlow Solutions
Let us take the stress off your shoulders so you can focus on what truly matters—serving your community. At Harlow, we specialise in managing the details, from digital and print communications to stock, mailing, and fulfilment services, ensuring everything runs smoothly and on time.
Reach out today to see how we can tailor our services to meet your needs and help you deliver even more to the people who depend on you.
The Mission: Supporting Caregivers, Preventing Tragedy
The ICON Programme is committed to empowering parents and caregivers with simple, evidence-based strategies to manage the stress of infant crying. By providing proven techniques to cope effectively, the programme promotes the safety and well-being of both children and their caregivers, helping to prevent tragedies and foster healthier relationships.
Key Goals
- Preventing Abusive Head Trauma (AHT)
The initiative focuses on reducing the risk of AHT by educating caregivers on managing their emotions during prolonged crying episodes. - Empowering Caregivers
Caregivers receive practical advice and strategies to comfort crying babies and reduce stress, ensuring they have the tools to avoid feeling overwhelmed. - Promoting Positive Parenting
In addition to preventing AHT, the program equips parents with the skills to navigate challenging moments, fostering a supportive and nurturing environment for their child’s growth and development.
How They Help
- The ICON Programme: Preventing Shaken Baby Syndrome
The ICON Programme is founded on the belief that education and support can prevent the devastating effects of shaken baby syndrome. Here’s how it makes a difference: - Clear, Practical Messaging:
The programme delivers a simple, easy-to-understand message that resonates with caregivers. By focusing on practical coping strategies, it helps reduce the risk of harmful reactions during challenging moments. - Parent and Caregiver Support:
ICON provides ongoing support to parents, helping them feel confident and capable of responding to their child’s needs without becoming overwhelmed. - Evidence-Based Resources:
All interventions are backed by research, ensuring that the guidance offered is rooted in proven methods. - Community Outreach:
Through partnerships with healthcare professionals, the ICON Programme ensures its message reaches those who need it most, offering resources, workshops, and support to communities nationwide.
Why Choose ICON?
- Prevention-Focused Approach
The ICON Programme helps parents manage infant crying and prevent the devastating consequences of shaking a baby. With a proven track record, the programme has been successful in reducing incidents of Abusive Head Trauma (AHT). - Support for Every Caregiver
Designed for anyone who cares for an infant, the ICON Programme provides easy-to-implement strategies that equip parents, grandparents, and caregivers to handle challenging moments with confidence. - Tailored for Real-Life Parenting
The strategies offered are practical and relatable, specifically crafted to meet the realities of caring for a newborn in today’s fast-paced world.
Join the ICON programme
The safety and well-being of every child depend on the support provided to parents and caregivers. By joining the ICON Programme, parents and caregivers gain access to a simple yet effective toolkit designed to manage infant crying, prevent AHT (Abusive Head Trauma), and promote healthy, supportive parenting.
Partner with us
Ready to make a difference? Get in touch today to learn how the ICON Programme can support you or your community in preventing Abusive Head Trauma and fostering healthier parent-infant relationships. Together, you can protect the future of our children.
Since 1947, Harlow has been trusted by the NHS, pharmaceutical companies and the public sector to deliver exceptional print, digital services, and enduring innovations