Voter engagement campaign for local authority
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"Our campaign successfully reached a younger audience, encouraging them to participate in the voting process."
The Customer
A city council in the UK wanted to create a campaign to encourage hard-to-reach demographic groups to vote.
The Challenge
The project presented several challenges:
- Detailed Design Brief: We needed to target the desired audience precisely.
- Neutral Messaging: We needed to avoid colours associated with major political parties.
- Multi-Media Requirements: Included both printed materials and social media advertising.
The Plan
We executed the project using the following steps:
- Sourced photography that supported the customer’s message.
- Developed a music festival-style design to appeal to a younger audience.
- Ensured models wore plain white t-shirts to maintain neutrality.
The Results
The final campaign achieved several key objectives:
- Engaging Design: Successfully targeted younger demographics with modern, trendy visuals.
- Neutral and Clear Messaging: Avoided political bias, focusing on the importance of voting.
- Effective Multi-Media Campaign: Combined printed and digital media to maximise reach and impact.
We created a compelling, unbiased voter engagement campaign that effectively reached and motivated a younger audience to participate in the electoral process. The project demonstrated our design expertise and creativity in addressing diverse design challenges, from transforming clinical documents into engaging booklets to creating neutral yet appealing voter engagement campaigns. It also showcased ability to adhere to brand guidelines while delivering unique and effective design solutions.
Since 1947, Harlow has been trusted by the NHS, pharmaceutical companies and the public sector to deliver exceptional print and digital service and enduring innovations